Whether you're a long-established brand in need of a refresh or an entrepreneurial start-up, I can help you build unique, cohesive and recognisable brand communications in print, in store and online. Take a look through some of my branding experience.
George global rebrand:
I rebranded George for Walmart and helped oversee the rollout both nationally and globally. My remit included logo design, brand guidelines, tone of voice, POS, packaging, seasonal promotions, advertising, sub brand creation, interiors, signage, art direction of photography, internal communications, livery and uniforms.
The new Logo and brand guidelines was rolled out globally to 580 stores in 6 countries.
Intellectual copyright owned by Checkland Kindleysides
Logo
Fitting room graphics
Store environment
Magazine
Livery and web design
Kids range
Various POS
Uniform, stationery and head office signage
The Kitchen for Jurys Inns:
I was commissioned to create a new restaurant identity, logo, and promotional materials by Jurys Inns. I developed a recognisable, consistent brand palette to reflect their new food concept's warmth, honesty, and passion for ingredients and flavour.
The new design and concept raised profits by £600,000 in the first 6 months.
Voucher cards
'Teaser' table tags
Menu
Interior of menu
Drinks promotion
Poster series
Promotional tent cards
Rebrand for the Young Creative Awards:
A repositioning and vibrant rebrand for the Young Creative Awards in Nottingham. I led consumer research with the target age group and brought those findings and personality to life through a new logo, tone of voice and graphic toolkit. I produced a range of materials in both print and digital, from concept through to brand guidelines.
The rebrand attracted 47% more entries the year it was launched.
Intellectual copyright owned by Michon Creative
Stationery
Poster campaign
Awards corporate invite
Socials
Literature
Brand guidelines
Brand guidelines
Customer research session
Website branding
ChangeXtra:
Identity for entrepreneurial start-up ChangeXtra – a new initiative with a mission to create a nationwide community of women talking and supporting each other through the menopause. The brief was to create a logo for the brand, bringing to life the positivity of change and evoke a feeling of freedom, friendliness and community.
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Logo
Examples of logo in situ
Brand colour palette
Macmillan Cite Them Right branding and book covers:
I designed the logo for Macmillan's popular Cite them Right site and refreshed their Study Skills book series with a bright and bold colour palette .
Intellectual copyright owned by Michon Creative
Logo development
Website
Book cover series
Book cover series
Book cover series
Book cover series
The Royal Bar Southampton:
Southampton's iconic Grand Harbour Hotel asked for a logo and menu for their newly refurbished restaurant & bar. The venue has an enviable position right on the harbour. An opulent 1920s feel was developed, to complement the interior and attract a pre-cruise clientele.
Business card
Signage
Menu design
The Grand Harbour Hotel
Interior of menu
Cards
Ann Charlish Studio:
A clean, contemporary identity for the UK based bag and accessory designer, letting the vibrancy of the product stand out, whilst reflecting their quality and craftsmanship.
Exterior signage
Swing tags
Logo
Product
Brand stamp
Look books
Bag
Postcard
Bean to Brew:
Branding, name and tone of voice for a relaxed, fresh coffee & casual-eating concept for a city centre hotel, to attract lunchtime and on-the-go customers.
Coasters
Entrance mat
Branded mug
Ashby Wines:
Logo, identity and tone of voice for a new start-up looking to project their approachable and unpretentious expertise, along with their passion for delivering quality wines straight to consumers' doors.
Logo
Business cards
Brand guidelines
Coasters
Brand illustrations
Brand illustrations and motifs
Brochure cover
Brochure interior
Pull up banner
Mountain Coffee Co:
Development of the name, logo and strap-line for an artisan-style coffee shop for a UK hotel chain.
Signage
Branding
Brand stamp
Window signage
Whitstable Cookie Co:
I was asked to develop a logo and simple packaging concepts for a small business making giftable piped cookies. The brief was to feature their initial letter W and a soft teal colour to create a monogram style logo which was easy to use on social media. Three concepts were presented to choose from.
Concept 1 - celebratory ribbon
Concept 2 - precision piping
