carole robinson - Packaging

With careful consideration of competitors and your target market I can help you create real standout. I am always commercially aware and will work within your budget to give you cost effective solutions.

Disney Home for Dunelm:

I was asked to design a contemporary packaging concept which adhered to global Disney Home packaging guidelines yet was unique to Dunelm. The geometric style and iconic silhouettes were designed to complement the simplicity and colours of the new range; targeted at a more grown up customer than their usual Disney products. I created full guidelines for distribution to overseas suppliers, detailing how to use the grid system to ensure consistency.

The Disney brand team asked to use my franchise work as a "best practice example".

Box example

Swing tags

Belly band

BrewHaha:

A new name, logo and a quirky illustrative style were developed, to give shelf presence and appeal to a new generation of tea drinkers. A fresh tone of voice and humour sets the brand apart and gives personality to the different flavours.

Packaging design and illustration

Logo design

Packaging design

Signage

Jaipur Edit for Dunelm:

Identity and swing tags for a new range of products which are handcrafted in India. The shape of the ticket was inspired by Jaipur's famous Panna Meena Ka stairs

Logo

Swing tag

Jaipur architectural inspiration

Garden Colour for Ronseal:

Rebrand, packaging, POS and literature for Ronseal's garden colour range. The new look was designed for an increasingly trend-conscious audience. A cost-effective and versatile solution was engineered by using flower-shaped shade labels over a generic background. The packaging featuring inspirational photography of the product used on a variety of substrates, one of the products' USPs.

The new look generated 59% sales growth in its first year.

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