carole robinson - Literature

I can help you with design, copywriting and refinement of message, to produce page-turning brand literature which tells your story. Together we can deliver surprising, engaging communications right into your potential customers' hands, always with a clear call to action.

The Kitchen restaurant for Jurys Inns:

As part of branding The Kitchen for Jurys Inns I went on to produce many pieces of literature for them. The new restaurant design and food concept raised profits by £600,000 for Jurys Inns in the first 6 months.

Customer discount cards

Menu interior

Nibbles teasers attached to condiment trays on each table

Promotional poster

Kids menu

Poster series

Afternoon tea promotion

Table talkers for hotel reception area

Oddsocks communications for Jurys Inns:

Vibrant literature and POS for Jurys Inns' original Oddsocks bar and restaurant in Brighton. The concept was subsequently rolled out to Manchester, Liverpool and Cardiff too. Jurys Inns asked for a look which embodied the vibrancy and warmth of the restaurant and its staff. The results use a mixture of bold illustrations and clashing, classic sock patterns to a striking effect.

Staff brand book

Menu design

Special menus

Poster menu

Nibbles table teasers

Seasonal promotion tent card

Children's menu and activities

Jurys Inns and Leonardo brand books:

Design of the brand manuals for the Pandox and Fattal Group hotel chains.

Jurys brand book cover

Jurys brand book inside spread

Leonardo's brand book cover

Leonardo's brand book

Leonardo's brand book inside spread

E.ON literature:

Various communications designed for the global energy brand. My experience includes targeting the design and messaging for both customer-facing markets (B2C and B2B) and internal audiences.

Intellectual copyright owned by Michon Creative

Interflora promotion:

A neat solution to a brief from the well-known flower delivery company. I was asked for an eye-catching but cost-effective way to present every recipient of an Interflora bouquet with £5 off a purchase of their own.

Intellectual copyright owned by Michon Creative