I believe the strongest results arise when message, concept and layout work together in perfect harmony. I am comfortable and practised in crafting the messaging concepts for campaigns, digital, print and all types of communication. I am a believer in saying less but saying it better. Above the line I work hard to ensure that the brand message resonates with its target audience, evoking a desired response. Below the line, especially in busy store environments, the focus is on creating a hierarchy of information which makes for an inspiring and easy customer experience.
E.ON's smart thermostat social media campaign:
For the launch of E.ON's 'Tado', I produced the concept, script, storyboarding, art direction and assets for a digital animation which was marketed through social media. The brief was to explain the technology in an engaging way.
Intellectual copyright owned by Michon Creative
BT Tower Dining Club direct mail:
Concept, copy and design for a direct mail piece to drop onto the desks of BT's business customers, encouraging them to offer tables at the iconic BT Tower as prizes in their charity work.
Intellectual copyright owned by Michon Creative
BrewHaha:
An example of design, illustration and messaging working in harmony. I developed a new brand name, logo and a quirky illustrative style and then injected the same fresh, fun tone of voice into the names of the variety types and the descriptive copy. This gave the range an authentic and consistent personality and sets the brand apart; appealing to a new generation of tea drinkers.
