My 25 year agency experience has given me experience in creating cohesive through-the-line campaigns for household names such as Virgin, Levi's and Walmart. Scroll to see a few examples. I can work with you to define exactly who your target market is and what will motivate them to connect with your brand in an authentic way. I can help with everything from a single advert to a full holistic campaign across all media including press, digital, social, animation, direct mail, outdoor, radio and more.
Big Dip campaign for E.ON:
An internal campaign timed to launch with E.ON's 'Big Dip' TV campaign and create social media shares. The campaign reached over 3,000 staff across 12 sites, encouraging them to immerse themselves in E.ON's new energy solutions. It was a great success, with colleagues posting creative selfies of themselves interacting with the campaign elements, including attention-grabbing optical illusion floor vinyls and a full-size swimming pool selfie-booth.
The campaign reached over 3,000 staff across 12 sites.
Intellectual copyright owned by Michon Creative
Selfie booth
Social media shares
Selfie booth action
Pool illusion in atrium
Pool illusion
Posters
Virgin Alive launch campaign:
Campaign, literature and advertising for a new concept Virgin store which opened in Manchester. The store featured live acts and DJs and Virgin wanted this energy put into the graphics, as well as drawing on the rich musical heritage of Manchester. The materials included a 'teaser' hoarding which used life-size Lowry-inspired silhouettes 'queueing' to get in.
Intellectual copyright owned by Checkland Kindleysides
Teaser campaign on hoarding
Window vinyl
Logo
Micro site
Literature
Magazine advertorial
AvantiGas Tour de France campaign:
I produced the concept, copy and layout for various campaigns for Avantigas, including their sponsorship of the Tour de France, whose UK leg was taking place in Yorkshire.
Intellectual copyright owned by Michon Creative
Outdoor advertising
Direct mail
Bayer CropScience campaign:
Copy and design for a cohesive campaign delivered across various platforms. Short, sharp headlines promote the benefits of Bayer seeds to a no-nonsense audience.
Intellectual copyright owned by Michon Creative
Press advert
Microsite
Advertising series
Direct mail piece
E.ON Touch campaign:
Literature, packaging and advertising to launch E.ON's new remote heating system. The graphics and photography focused on the ease and benefits of controlling your heating from your smart phone.
Intellectual copyright owned by Michon Creative
Brochure
Art direction
Art direction
Leaflet
Email design
Packaging
Letter template
Literature
Eco campaign for E.ON:
Concept and messaging for a campaign to encourage homeowners to take advantage of the help available to insulate their homes and become more energy efficient.
Intellectual copyright owned by Michon Creative
NW Corner campaign for Notting Hill Housing:
Name, logo and concept for the promotion of a new housing development. The campaign focused on the site's location and proximity to great travel links.
Intellectual copyright owned by Michon Creative
Brochure
Press advert
Press advert
